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Interactivity which distinguishes new media from their traditional counterparts endows them with capability to transform the mode of communication we will write a custom essay sample on new media specifically for you. The term media is derived from medium, which means carrier or mode media denotes an item specifically designed to reach a large audience or viewers related articles: essay on the role of newspapers. In india the traditional media have a history of communication for religious purposes they were also the change agents in cultural and social transformation in older times in the history of the freedom struggle also, songs, ballads, plays, folk-plays and variety of programmes played a valuable part.
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